Not by adding inferior “me too” versions of its competitors’ flagship features.
That’s how Steinberg will stay competitive in the market. Cubase is much more of a general purpose compositional tool that appeals to musicians with stronger compositional skills (who can, for instance, figure out their song arrangements in their head and don’t need a clip launcher to aid in this process) and whose musicianship is of a higher caliber.Ĭubase Professional needs to play to its strengths as the premiere compositional tool for serious songwriters and professional composers. Those programs have very tight, focused feature sets that cater primarily to "laptop musicians "doing electronic music. More importantly, adding a clip launching system in Cubase is unlikely to convert anyone away from those programs or entice first-time electronic musician buyers to purchase Cubase over Live or Bitwig.
Implementing a system of this sort (which is equivalent to building the core feature set of Live or Bitwig) will almost certainly require all available Cubase development resources for probably a year or more (based on my software development experience). The problem with this approach is that Steinberg will still need to build the clip launching system AND integrate it fully within the program so that launching clips is something that works seamlessly and isn’t some tacked on feature. Say if they come up with session view/clip launcher module that user can buy, install it and it integrates to cubase natively as part of the program, so other users that not need this big workflow addition wont have it
I remember few years ago on steinbergs site ,a survey about new model of selling, the idea was to build elements, or part of programs for cubase that can be purchased separately and added to cubase, back then i voted “NO” to this option, but maybe its a good idea.
0 kommentar(er)
